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Nothing is for everyone

You know this but you ignore it every single time.  And you always find out the hard way.

If you’re fundraising for Catholic Extension in Chicago, you have to ask yourself, why does it matter what the atheist next door thinks about your phone strategy?

If you’re a marketing executive at Target, why does it matter what loyal shoppers at Neiman Marcus think about your new products?

Or if you’re applying to college from the poorest schools in one of the poorest neighborhoods in the world, then why are you trying to please the admissions committees from colleges who don’t care about your story.

We all know this but we always seem to forget, that nothing is for everyone.

Think about it. The vast majority of people in the world have never sat in a Starbucks and never used an Android.  Likewise the vast majority of people in many parts of Asia do not have indoor plumming.  The numbers show this very clearly.  Just because you have it, doesn’t mean everyone else does.  And the sooner we understand this, the more time we can spend focusing on ways to have more impact in the world by pleasing the people who do care.

In the end, you’re more likely to succeed if you say, this is what I stand for. And this is what I believe. If it’s not for you, then I’ll find the other people who believe in my story.

In short, ignore the skeptics. And spend more with the people that believe.