Archive for August 17th, 2013
Will I see you again?
We all ask the question, but few of us understand how often.
But this question is far more important than you think. It’s what every business implicitly asks a customer after she makes her first purchase.
What a professor thinks after the first class when students are shopping classes before committing to a schedule.
What personal trainers say after giving a new member his first free session.
What an employer thinks when it gets a star candidate who just left her interview.
What a blog reader thinks after he had his biggest day in terms of hits.
What you think after you meet someone you like on a Friday morning in your yoga class.
Today it’s easier than ever to see someone once, have a transactional interaction, and never see them again.  It happens to most of us almost every single day.  On the other hand, we also have the chance to see some people a second time.  To form real connections and create an interaction that matters. When we do, especially when it’s on purpose, that opens up all new possibilities.