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Pattern Recognition

One of the most important things I noticed working with Seth Godin over the past week was the importance of patterns. This idea was also pointed out by one of the team members Josh Long.

Every time we had an idea or posed a question, you could see Seth thinking of patterns. Patterns in people, patters in markets; patterns in the future.  We try to hedge our bets with information and analysis, but more often than not it comes down to gut feel – that intangible pattern recognition that tells you that your next project could be a big winner.

One pattern Seth discussed was how people look at risk.  He noted that the pattern that many people attempt to fail small.   At the last minute, we all take a step back and take that compelling elements out of our work because it’s safer to fail small.  He noted it not only in individuals but also in groups.

Another patten he discussed was the concept of barriers. On one hand, he noted that successful people get out of dead ends quickly. They see when a project won’t succeed or when the team isn’t right, and they back out before the going gets tough.   But on the other hand, there is a really big reward for getting through the big barriers.  If you are working on the right things and can get past the barriers in front of you, then you can become the best in your field.

In addition to patters in people he also noted patters in the way the world works.  Through frameworks like scarcity, choosing yourself (a Seth concept) and generosity.  Also, the ability to take a stand for what you believe in and have a point of view.  Every suggestion anyone in the room made, Seth continually asked, what do you think? Do you have a point of view? All to lead us down the path of making a decision, not just endless discussion.

Patters are good because they help you understand the issues, pick precise words to describe them, and communicate your ideas with the masses for change.