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The simplest but most effective marketing strategy

Do you want to know the simplest, but perhaps most effective marketing strategy?

You probably have a lot of potential answers, but I only have one in mind.

You may not want to ask MBAs. MBAs will probably use analysis to give you a good answer.  MBAs will tell you how to size the market.  They may also tell you how to estimate your budget based on lots of numbers. But this usually doesn’t help with getting people to buy what you have.

It might also be risky to involve lawyers. They’ll tell you about all the risk and about all the potential litigation.But you don’t need that skill to be successful.

I propose that the best method to market is simply to care deeply.

I told you it was simple.

In short, care about WHAT you do and more importantly WHY you do it.  Care about the customer. Care about being generous and giving the customer the best experience you can.  And care about the story.  You don’t need a degree to do that, though the experience of getting the degree probably helps you understand others better.  But in many cases emotions, hard work, and a compelling mission will go a long way.

Just a thought.

Tags: Leadership