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Best Brands in the US

Verizon, AOL, Apple and Starbucks all have something in common.  In a recent study, each of the companies was listed as its state’s most famous company by where the company was founded.  Just one question: what happened to McDonald’s in Illinois?

Here’s a map of the U.S. by each state’s most famous company.  If you go to MBA programs, many of these companies will recruit on campus, like Starbucks, Nike, Apple and Coke. In fact I have friends at all of these companies.

If you go to law schools, these companies tend to have big GC’s offices but don’t usually do any formal recruiting.  But these are the companies you will probably want to go after one day to pay your law firm bills. I know people at firms who work with Aol, Verizon and Bank of America.

My one comment and concern is trend with the size and purpose of most of these companies.  While many of these companies have done well running their businesses over time, I would also love to see more innovative and socially conscious companies make the list. Start-ups, nonprofits or bigger companies who care more about the world around them and are doing more about it. Starbucks does come to mind as one of those companies that did make the list. Otherwise, it’s a pretty interesting list to discuss.

Do you see any companies that should be on the list but didn’t make it? Dell, Google, and again McDonalds? I’d be curious to hear your thoughts.

NOTE:  By the way, a hat tip to my friend PJ Leonard, who recently started as a Product Manager at Starbucks corporate headquarters in Seattle on Monday.  

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1 Comment to Best Brands in the US

Ronald Seim
February 15, 2014

Isn’t Boeing in Washington? It has to be bigger than Starbucks?.

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