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When the going gets tough …

then work harder. Especially if it’s something that was worth the effort when you got started.

It goes against conventional wisdom because most people want to take the easy route. They want to work on things that come natural. And are afraid to spend time on projects and people when things don’t go seamlessly.

But those who are wildly successful always take routes that are uncertain. They are the first in their families to go to college. Entrepreneurs that come up with new ideas. And non-profit leaders who lay it all on the line to change the system. The are people who not only had things get really tough for them, but also persisted through when things did not go seamlessly.

Sometimes, one of the worse decisions people can make is to give up on something or someone when it gets hard, when the hours get long and when they get frustrated.  In the same amount of time you spend thinking, reconsidering, giving up, and trying your hand at something else, you can also buckle down when the going gets tough.  More often than not, it’s probably worth it in the end.

One of my favorite quotes:

Fierce frustration is a precondition for a tremendous triumph.