Too many choices

The problem with having too many choices, is that there are too many of them.

In today’s era, the number of choices is getting way to high.  Everywhere we go, we hear more noise, we see more clutter and we get more spam. It happened to me yesterday, when I went out after work to purchase a few shirts.  But there were too many stores, too many styles, and too many (pretend) deals.  And in the end, faced with too many choices, I didn’t buy anything at all. Instead I felt overwhelmed and went home.

Faced with this challenge, most people respond just like I did. They either don’t buy anything,  they buy the cheapest one or they buy the single brand that they know before going on their way.

And this isn’t just true online it’s true in every part of the world. The number of resumes employers have to choose from is higher than ever. The number of lawyers in the world is growing even faster than that. So is the number of Internet coders, book publishers, grocery stores and other things in the world.

So the question is how can any of these places stand out? And what can you do to find what you want faster?

On one hand, maybe everything a store makes has to be better than average. On the other hand, maybe you should figure out how to limit your choices before you start.

 

Tuesday, September 25th, 2012 Business School

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Jeremy C Wilson is a JD-MBA alumni using his site to share information on education, the social enterprise revolution, entrepreneurship, and doing things differently. Feel free to send along questions or comments as you read.

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The contents of this blog are mine personally and do not reflect the views or position of Kellogg, Northwestern Law, the JD-MBA program, or any firm that I work for. I only offer my own perspective on all issues.
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