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The perfect match

Despite what they say, one thing everyone thinks of is finding the perfect match. Businesses looking for new customers. Working professionals looking to get into the right MBA program. NBA teams looking to draft a new star player. And anyone looking for that special someone.

That’s why businesses are willing to spend a lot of dollars trying to find the best customers. Because those customers will not only spend a lot of money but also be advocates and refer others customers.

It’s why NBA teams will dish out a few extra million to not only to get the best player but also to get the player that fits in well with the team. It could take a team from mediocre to NBA finals contender in just one season.

It’s why MBA prep programs focus so much on finding the right “fit” schools and careers. Plenty of people have failed out of top schools while others have been profoundly successful at lower ranked schools.

It’s why employees look hard to find the perfect mentor at their firms. Advocates who help them get good work and make it to the top of their careers.

And it’s why people say no to dating dozens of other people and wait on the one they think is a REALLY good catch. Someone who may not even live in their city.

I heard it put in this 3 step framework my marketing class back in my days at Kellogg. You want to find someone who

1. Likes your strengths
2. Doesn’t mind your weaknesses, and
3. Isn’t well-served competitively

So someone that like the things you do well. Doesn’t care so much about the things are you aren’t that good at. And doesn’t have anyone else like you around.

No matter what the context … find these people and improve your odds at success.

Tags: Leadership