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Seth Godin is ..

… my favorite blogger. Forget the fact that he’s a best selling author and that he’s struck it rich with his digital media startups. And forget the fact that he is fellow alum of Stanford, and consistently at the top of the Ad Age Power 150. More important than his credentials is that he initiates some of the most insightful messages anywhere

Once a day, Seth write at least one post on marketing and brands, at least on the surface. But more important than that is that his underlying messages are as good as they get. He provides insight not just on the message but also on us and how we take in information. He challenges conventional assumptions. And he forces us to expand our imagination.

Imagine the person walking in New York city, where the lights are blinking and the subtle marketing messages are coming at you from all angles. Most of us can see them but have a tough time articulating them, let alone writing them down. Seth’s blog is good because his is good at writing those assumptions down. He can write what we think.

In one interview, Godin wrote “I’m writing to do justice to the things I notice, to the ideas in my head.”

In another interview he says “Your ability to think creatively is of far greater value to you, than any piece of tech equipment.”

In my own opinion, what makes him good is that he uses his creativity to say something new. That he comes up with new ideas, rather than responds to ideas being talked about already.

MBAs and JDs take notice. Not only is it okay but far often it’s much better, to say something new and be creative. Something I don’t see enough of in graduate school.

If you haven’t seen his blog, you are missing out.

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