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“Here’s to the Crazy Ones” -Apple on Thinking Differently

In the past week or two since the passing of Steve Jobs, there has been a lot of press about Steve, Apple, and many of the products the company made. A lot of it has been about how Jobs thought differently. He he had interesting ideas, took risks, and in the end revolutionized business. Given that, the video below about “Thinking Differently” has recently surfaced again over the past few days. In it, images of transformative people throughout the 20th century are shown as a narrator toasts to them for changing the world.

Many of the articles online suggest that the original videos aired years ago. In the version that aired on TV, the narrator is Richard Dreyfuss. But there’s also a second version, where Jobs himself walks us through the video. The latter is the version that I’ve included here.

In the end, we can learn a lot from Steve and the video. In business schools and law schools today, people flock to all the same careers, benchmark what everyone else is doing, and value convention over risk-taking.  But what if more people “thought differently?” What if they recruited for new industries. And what if more and more people worked on something outside of the traditional scope of the MBA.  Maybe one of them would become the next Steve Jobs. And help make the world a more interesting place.

Well, if you’d like some inspiration on how to do that, below are the words to the video. And below that is the video itself.

“Here’s to the Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status-quo. You can quote them, disagree with them, glorify, or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world – are the ones who DO!” ~ Apple Computers

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